Jeff Kling for AdWeek

This is something I worked on way back in August. I've been very delinquent on updating this section and am planning on getting to the backlog of new work to post. Jeff Kling, who is now the Executive Creative Director for the Fallon agency, is also the creator of the Dos Equis' "Most Interesting Man" campaign, of which I'm a big fan. Mr. Kling had just returned from Holland and was all fired up about Cecelia Gimenez, who's story had broken the previous week. I was a bit surprised when he insisted that his sign be in every shot, but hey, the profile was about him and if this is what he wanted . . . a very charming and cordial guy, he did promise to call the piece's writer to warn her. And it certainly does get your attention in the finished piece.